Thought on the campaign   

     Doris Day's classic song, to me, has done a phenomenal job in capturing people’s interest. From the beginning, the characters' voices easily endear childlike sense of mystery and discovery. The melody then takes the campaign’s futuristic theme and places it against the backdrop of booming bass and hi-hats. The synthesis of modern and tradition in the remix also matches the visual. For example, although the little girl is interacting with an advanced computer-generated animation, she still enjoys riding along on her analogue cycle. According to Neurosight, a tie-in between music's lyrics and graphics in an advertisement helps the audiences to remember the ad longer and will likely to recall the campaign (Gilliland, 2018). Moreover, good music sometimes is just merely a reason for people not to skip the commercial. Hence, It is safe to say that the director has succeeded in choosing the perfect song for their spot.

    In these recent years of Industry 4.0, Samsung and other big names in the industry have now and then launched ads like this one that show a glimpse of their smart home ecosystem. Personally, I always find it both exhilarating and uncomfortable; both miraculous and horrible. The innovation is indeed exciting. The triggered part is how we are going to live with it. Sharing personal data with devices remains a spooky prospect for everyone and people are now so scared of being spied on that a lot of us decide to cover our laptop webcam. Hence, imagine a home where every glass and screen which reflects ourselves is being connected with the outer world. Then, outsiders can look at us through the bathroom mirror or even behind the refrigerator's door. It scares me. As the commercial promise to empower people to be in charge of their own future, it also makes me stop to think whether we actually have the absolute control over these machines that we build? Or that artificial intelligence will be growing up so fast that the future will become their future to see.